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Join CMA and Headset on Tuesday, February 2 at 12:00 pm MT. Join CMA and Headset on Tuesday, February 2 at 12:00 pm MT and get a chance to ask questions to better understand your retail audience or customer base. Throughout the session, attendees will gain a better understanding of how COVID has impacted cannabis retail and consumer purchasing patterns. Retailers have been forced to pivot their business strategies to accommodate social distancing restrictions - find out how certain shops are staying ahead of COVID and capitalizing on new consumer trends. In particular, throughout the last year a few notable trends have emerged: Consumers are shopping less often and buying more in each trip. This has lead to fewer opportunities for stores to use their sales staff to cross-sell and up-sell customers. Customers have increasingly embraced online ordering and stores are using their loyalty programs to better connect with customers via text message and email campaigns. The above have also presented challenges for brands which now find they cannot rely on budtenders to be their front line sales staff. Rather brands are having to embrace marketing in order to meet consumer needs. Already know exactly what you want to ask these industry experts? You can submit your questions with your ticket purchase; this hour-long live event will include 30 minutes of pre-submitted questions and 30 minutes of open Q&A. Speaker Bios Liz Connors is the Director of Analytics at Headset, a cannabis data intelligence company. At Headset Liz and her team are responsible for everything from creating SKU level, realtime market forecasts of Adult Use cannabis sales across the US and Canada to the creation of dashboards for our Retailer product. In addition, Liz and her team write Industry Reports and run webinars working to increase data literacy across the cannabis space. Instead of sending over just a PDF of numbers and graphs, Liz’s team provides users with cutting edge insights via user-friendly dashboards that allow you to get the data you need quickly. Prior to working for Headset, Liz worked as a Data Scientist in CPG retail and financial services, as well as spent some time in Financial and Economic Consulting. After eight years working as a Data Scientist, Liz started her own Data Science consulting business where she advised small businesses on how to use their data to make better product, marketing, and operational decisions. Along with her work at Headset, Liz currently works with researchers at the University of Pittsburgh and London Business School doing experimental research on heuristics and biases that impede business decision makers from optimally using data to drive decisions. Nick Elam is the Director of Marketing at Headset and has proven success building robust marketing programs and effective branding strategies that drive measurable brand awareness and product adoption for both B2B and B2C focused brands in the tech, cannabis, housing, outdoor and retail spaces. Nick has earned his success through high-impact campaigns and programs built through innovative ideas, strategic messaging and an honest effort to approach all ideas and people with respect and integrity.

Join CMA and LPP for virtual happy hour where we will be writing letters for the holidays to Last Prisoner Project's constituents! The Last Prisoner Project (LPP) is a coalition of cannabis industry leaders, executives and artists dedicated to bringing restorative justice to the cannabis industry. LPP is dedicated to releasing cannabis prisoners and helping them rebuild their lives. Join Cannabis Marketing Association and Last Prisoner Project for our Holiday Letter Writing Happy Hour on December 2. Attendees will hear from LPP's Managing Director, Mary Bailey, to learn about Last Prisoner Project's Letter Writing Program, how to get involved, and have the opportunity to write an LPP constituent a letter. What to Write The biggest hurdle to beginning a pen pal relationship is getting started. A suggestion for a first letter might include an intro with a short bio, an explanation of how you came to hear about your pen pal, hobbies, pets, music, activism, etc. You can also wish them a happy holiday to raise spirits. Furthermore let them know that cannabis justice activists like yourself are fighting for their freedom! Don't forget, the prison mail system can be slow. Sometimes it takes several weeks to get a response. Mailing Instructions Plain white envelopes only No stamps (other than postage stamps on the envelope), stickers, tape, glue, glitter, staples, paper clips, fragrances, crayon, ribbon, etc on the envelope or letter No popup/out content No address labels All ingoing and outgoing mail is subject to inspection. Never include anything you wouldn't want staff to read No drawings or markings that can be misconstrued as secret code or inappropriate content etc Please realize that even if you do everything correctly, mail can be returned Addressing the Envelope Always include your pen pal's full name, six-digit prison ID#, institution name, address, and your full name and return address. This event is free to everyone; however, $10 donations to Last Prisoner Project are suggested. To learn more about Last Prisoner Project, visit https://www.lastprisonerproject.org/. Become a CMA member at: https://thecannabismarketingassociation.com/membership/

Cannabis Marketing Association is proud to announce The Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event. Future of Cannabis Marketing: Attendee Instructions Icebreaker (1:1 Networking) The Future of Cannabis Marketing begins at 9:30 am MT January 19 on Icebreaker for 1:1 networking. You will be on video with your matches. Icebreaker is a separate platform. This is the only session not held on Zoom. You will need a Gmail account to log into Icebreaker. You must join from desktop. It will not work on mobile. Clear your browser cache to ensure there are no technical difficulties and login to your Gmail account. If at any time you encounter technical difficulties or get kicked out of the event, simply refresh the page. We already sent Google calendar invites with the Icebreaker link embedded. Zoom Your Zoom link is unique to you and was sent within 24 hours of the date you bought a ticket. You will receive two reminder emails from Eventbrite two hours before and ten minutes before the live event with your viewing link. Opening remarks begin at 10:45 am MT, but we will "open the doors" at 10:30 am MT. Following the networking Icebreaker, individual speaker sessions and the VIP Roundtable will be held on Zoom. If you purchased a VIP ticket, you received two separate Zoom links— one for the individual sessions and one for the Speakers Post Show Roundtable. This link will not be included in your reminder emails. Please reach out to [email protected] if you need your Zoom links resent to you. All sessions will be recorded and made available to registrants within the week. Support Please reach out via the chat on our website for any support you may need during the event. This is our main support line and the best way to contact us. Agenda (all times are Mountain) 9:30 – 10:30 am — Speed Networking 1:1** 10:45 – 11:00 am — Opening Remarks, Lisa Buffo 11:00 – 11:30 am — Derek Espinoza, Marketing Madness: The Role Marketing Will Play In Destigmatizing Cannabis 11:30 am – 12:00 pm — Michael Brooks, The Future of Cannabis Retail: Facebook, Google, and MSOs 12:00 – 12:30 am — Lilli Keinaenen, Carbon Positive Cannabis Future 12:30 – 12:45 pm — break 12:45 – 1:15 pm — Jason White, The Future is Leveraging Brand Experience in New Markets 1:15 – 1:45 pm — Trang Trinh, Cannabis + Social Good = Sustainability 1:45 – 2:00 pm — Closing Remarks VIP ONLY: 2:30 – 3:30 pm — Speakers Post Show Roundtable

Join Cannabis Marketing Association and Centro Tuesday, November 10 at 12:00 pm MT for our first-ever AMA. Join CMA and Centro Tuesday, November 10 at 12:00 MT for our first AMA (Ask Me Anything) session with Ryan Manchee, VP of Media Innovations & Technology, Chelsea Gerberich, Account Executive, Client Development, and Chris Timmins, Account Executive, Client Development at Centro. Get a chance to have your questions directly answered so you can make informed decisions on curating an impactful digital advertising strategy. Throughout the session, attendees will gain a better understanding of cannabis marketing best practices for launching and growing brands and learn from Centro's acumen within the industry in terms of compliance, targeting, while also tapping into their 19 years of experience with large, global brands. Already know exactly what you want to ask these cannabis communications experts? You can submit your questions with your ticket purchase; this hour-long live event will include 30 minutes of pre-submitted questions and 30 minutes of open Q&A. Speaker Bios Ryan Manchee, VP, Media Innovations + Technology, Centro Ryan Manchee leads the Media Innovations + Technology team at Centro and oversees the Centro Institute. In his role, he focuses on exploring emerging technologies, identifying multi-screen marketing trends, and providing strategic guidance on how to invest in new digital platforms and technologies. Ryan is a globally recognized marketing technologist and innovative media strategist with over 18 years of digital advertising experience. Ryan has been at the forefront of ad tech throughout his career and has held leadership roles on a variety of teams within the space, including operations, product, marketing, and sales. Ryan joined Centro in 2014, lives in Dallas, and has two kids and a wife. Chelsea Gerberich, Account Executive, Client Development, Centro Chelsea is a part of Centro’s Client Development team working with multiple brands across a spectrum of different verticals & has a passion for cannabis. Chelsea joined Centro in 2016, originally from Chicago has been in Denver the last 4 years. She works closely with her clients to ensure they are receiving the best strategic direction & service in the industry. Chris Timmins, Account Executive, Client Development, Centro Chris brings 14 years of marketing experience across the spectrum of brand, publisher, adtech, and agency to his role at Centro. He is a results-driven, high-achieving marketer with a proven record of building innovative, high-growth partnerships & revenue streams that deliver distinct results. Chris joined Centro in 2016 and lives with his wife and son in Cold Spring, NY.

Join us for this month's Halloween-themed virtual networking session! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be matched at random for brief 7-minute conversational games in private breakout rooms. Halloween attire is strongly encouraged! 👻 Please note, this event is capped at 40 attendees. Attendees will be admitted to the event on a first-come, first-serve basis. See you on Icebreaker! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.