Cannabis Marketing Association

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Educational

Members-Only Networking Session May 2021

Join us for our May Members-Only Icebreaker! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Icebreaker. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.

Members-Only Networking Session April 2021

Join us for our April Members-Only Icebreaker! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Icebreaker. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.

Where Financing Meets Marketing: Equity Crowdfunding with Republic

Where Financing Meets Marketing: Regulation, Crowdsourcing & Funding with Republic Republic gives people power to invest in the future they believe in by providing access to startup, real estate, crypto, and video game investments. Focused on creating a diverse, sustainable, connected world, Republic has facilitated over $250 million in investments from over one million global community members. Headquartered in New York City with a team in six countries, Republic is backed by Binance, AngelList, Passport Capital, and more. For more information, visit republic.co. By the end of this session, participants will know: what is equity crowdfunding and how it differs from other types of crowdfunding how Republic selects companies and runs campaigns how Republic can be used to market your business and convert customers into investors, and vise versa Heather Buffo, Venture Growth & Partnerships Lead at Republic Heather’s work centers around building meaningful partnerships to create a supportive community for diverse investors and founders. She brings a dynamic background in education, nonprofit, philanthropy, tourism, and project management to the financial technology industry. Heather is enthusiastic about companies that elevate women and put children at the center, and is proud to lead the Republic Venture Partner Program. She holds a BA in Neurobiology from Harvard University, is a City Year Boston AmeriCorps alum and a 2021 Notley Fellow.

Measuring the Health of California’s Brands

Join CMA and Brightfield Group on March 16 at 12:00 pm MT to discuss their new data on California brands. How are California’s brands connecting with consumers? Join CMA and Brightfield Group on March 16 at 12:00 pm MT to discuss their new data on California brands and what is driving customers through the purchase funnel. Speaker Bio Claire Grusin Kaufmann, MBA is a nationally known CBD and cannabis business and marketing strategist. She currently works as the Director of Client Services at Brightfield Group – an industry-leading CBD and Cannabis market research firm. Claire has worked in the CBD and cannabis space for the past seven years. She has worked in-house for vertically integrated cannabis companies and formally as the Northwest Regional Director for BDS Analytics. Claire has also recently served on the OLCC Recreational Marijuana Business Council. Her take on the future trends of the cannabis industry, and the questions facing marketers and entrepreneurs are sought by national and international media, cannabis industry leaders, and key players in the traditional marketing world. Claire holds a Master’s in Business Administration from the Graziadio School of Management at Pepperdine University, where she focused on brand marketing and development.

Cannabis Marketing Summit— Virtual Conference (June 8-10)

The second annual Cannabis Marketing Summit will be held online June 8 - 10. The Cannabis Marketing Summit is an exclusive online event for marketers in the cannabis industry. The content is targeted to senior-level marketers responsible for the budgets of licensed brands and MSOs. However, all cannabis communications professionals and those wanting to enter the industry can benefit from attending the Summit. The goal of the Summit is to evaluate the current state of cannabis marketing and review the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country. This event is for marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and senior-level marketing professionals who work in-house or on the agency side of licensed cannabis companies. *All times are Mountain Time* Tuesday, June 8, 2020 9:30 – 10:30 am MT — Networking Icebreaker Meet the guests Icebreaker! Kick off the Summit with 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games. 10:45 - 11:00 am MT — Opening Remarks Lisa Buffo , Founder & CEO, Cannabis Marketing Association 11:00 am - 12:00 pm MT — Marketing Across State Lines: How to Effectively Market Cannabis in a Heavily Regulated Landscape Shannon Reed, VP Marketing, Omura Mikaela McLaughlin, VP Business Development, springbig Christine Hockaday, Head of Experiential Marketing, Cookies Tessa Adams, CMO, Moxie 12:00 – 1:00 pm MT — Advertising Cannabis on Mainstream Media: What Brands Need to Know About Doing It Safely and Effectively Jeff Arbour, Founder & CEO, Nana & Pop David Breckling, CEO, FlowerShop Media 1:30 – 2:30 pm MT — Building and Leading Creative Teams: Diversity and Compassion as a Gateway to Creativity - This session is open to active CMA Members only. Nadeem Al-Hassan, CMO, Baked Bros Derek Espinoza, Creative Director, Baked Bros Wednesday, June 9, 2020 9:30 – 10:30 am MT — Networking Icebreaker Meet the guests Icebreaker! Join us Wednesday morning for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games. 11:00 am - 12:00 pm MT — Cookies and IDFA Regulations: What Cannabis Marketers Need to Know Now Sam Hollander, Chief Digital Officer, Enlighten 12:00 – 1:00 pm MT — 7 Tips for Infusing Your Cannabis B2B Marketing With Diversity Kristi Price, Founder & CEO, Black CannaBusiness Magazine Ernest Toney, Founder, BIPOCANN Ru Johnson, Owner, Roux Black Consulting 1:30 – 2:30 pm MT — We Don’t Bite: The New Cannabis Influencer - This session is open to active CMA Members only. Lauren Carter, Head of Marketing, The Clinic Colorado Jordyn Pollock, Co-Founder, Ziggy's Naturals Victoria Baek, CEO, Confluence Agency (a subsidiary of MATTIO) Emily McCarter, Co-Founder, Broken Chair Media Thursday, June 10, 2020 9:30 – 10:30 am MT — Networking Icebreaker Meet the guests Icebreaker! Kick off the Summit with 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games. 11:00 am - 12:00 pm MT — Competitive Advantage Through Chemical Differentiation: Translating the Scientific Explanation to the Marketing Message Dasheeda Dawson, Founder & Author, The WeedHead™ & Company Anatoly Chelnov, Partner, Iridium Advisors Maggie DiSantis, Product Marketing Manager, BioMérieux 12:00 – 1:00 pm MT — I Was Told There’d Be No Math: Examining Brand Loyalty Measures Liz Connors, VP Data & Analytics, Headset Jewel Loree, Senior Product Manager, Headset 1:30 – 2:30 pm MT — Acquisition Workshop: Evaluating a Cannabis Brand — This session is open to active CMA Members only. Claire Kaufmann, Director of Client Services, Brightfield Group Alyssa Jank, Consulting Services Manager, Brightfield Group Exclusive Media Partner: Marijuana Business Daily Platinum Sponsor: Surfside *Sponsorships are still available* Sponsorship Information —> https://f.hubspotusercontent00.net/hubfs/5365456/CMS-2021-SponsorOpportunities.pdf **We will work with your budget on custom sponsorship options!** The Summit will be recorded and available on-demand to ticket holders who can't make it live. All sessions *EXCLUDING* the Networking Icebreakers will be held on Zoom. Attendees will receive calendar invitations from [email protected] for the four Icebreakers. *CMA Members use your Member Username to recieve your discounted ticket. * All details can be found here: https://thecannabismarketingassociation.com/events/cannabis-marketing-summit-2021/