Content Hub

Join CMA and New Frontier Data for "Weaponizing Retail and Consumer Intelligence: A Masterclass for Cannabis Marketers" at 12pm MT on 8/17. Please join us for a masterclass on Equio® for cannabis marketers sponsored by New Frontier Data. As the cannabis industry grows more competitive, New Frontier Data has marketing professionals like you covered. Through our recent enhancements to Equio®, we have connected best-in-class retail, consumer, and market data, providing marketing teams with a clear picture of the cannabis commercial landscape to support powerful campaigns: Learn how to make the most of Equio's enhanced intelligence to support your marketing efforts: Analyze retail and product performance metrics, including point-of-sale and purchasing data, and foot traffic from more than 4,500 U.S. dispensaries, to identify green space and points of saturation. Understand consumer behavior including preferences, motivations, profiling trends, and usage rates, to target consumer profiles and optimize campaigns. Assess market projections & opportunity rankings based upon New Frontier Data's 7+ years of data collection and proprietary indexing. This event is open and free to all! Registrants will receive Zoom details the day before the event.

Join CMA and Cannabis Certification Council Co-Founder Ben Gelt at 12:00pm MT on August 3. Sustainability can be a daunting subject, it's broad and hard to define - and consumers can't get enough of it. This panel will discuss the dos and don'ts of marketing sustainability as part of your brand. Start small (you don't need to single-handedly save the world and don't let perfect be the enemy of good) Know what you're doing well (strengths) Know what you're not doing well (weaknesses) No detail is too small (knowing your operation will make you a better marketer and you never know what detail consumers may seize on) Speaker Bio: Ben Gelt is a seasoned businessperson and strategist. He co-founded the Cannabis Certification Council, a non-profit focused on sustainability and standards, and has led the group since 2014. Ben connects the many regulatory, business, and communications interests in the industry and is regarded as an expert on many cannabis issues. In addition to supporting his global mix of clients and businesses with executive-level strategic communications services and business development, Ben serves on the Denver Cannabis Industry Stakeholder Committee, the Colorado MED Sustainability, Science and Policy workgroup, chairs the Denver Cannabis Sustainability Working Group, was recently appointed to the Colorado Energy Office Cannabis Advisory Committee, is a member of the Cannabis Council of Canada Sustainability Caucus, Chairs the Sustainability Committee for the New Jersey Cannabusiness Association and has served on the State of Colorado Pesticide Stakeholder Committee. This event is free and open to the public. Register at TheCannabisMarketingAssociation.com

Join us for our September Members-Only Gatheround! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Gatheround. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.

Join us for our August Members-Only Gatheround! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Gatheround. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.

Join us for our July Members-Only Gatheround! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Gatheround. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.