Content Hub

Join us on September 29th and discover how to use next-gen data to reach and engage in-market cannabis shoppers online and offline. During the COVID-19 lockdown, there was a huge surge in cannabis e-commerce in Canada. Now that those measures have eased, footfall is bouncing back, and more stores means more sales. Join us on September 29th and discover how to use next-gen data to reach and engage in-market cannabis shoppers online and offline. Key Takeaways: Who is buying cannabis today? What are the most effective ways to leverage the data available to you to reach cannabis consumers? How can you use that data to activate traditional and programmatic advertising strategies? Your host: MiQ Digital - If you’re looking to use the power of data-driven insights to fuel your cannabis marketing, MiQ digital is the partner to help you. Our cannabis team are experts in the cannabis advertising space, and we’re helping brands use programmatic media to get better results, while also navigating the complexity of compliance. Speakers: Jim Davis, Head of Sales, MiQ Digital Jim Davis is a media and marketing leader with an extensive background in the advertising and technology industry. He oversees key relationships with a number of strategic partners, driving the design and development of MiQ’s proprietary analytics platforms and media solutions. Katie Pringle, Co-Founder, Marigold Marketing & PR Katie is an integrated marketing expert with a deep understanding of the social and digital landscape and traditional media mix. She has extensive experience in lifestyle, entertainment & kids, with a specific focus on brands that speak to women. Laura Morarity, SVP, Marketing & Communications, Leafly Laura leads marketing, communications and content at Leafly, which includes both B2B and B2C marketing, corporate affairs and public relations. Prior to Leafly, she led the global communications and sustainability function at technology brand Sonos.

Join us for our monthly members-only Icebreaker! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. See you on Icebreaker! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.

Join CMA in this FREE Webinar for EVERYONE on Tuesday, September 1st at 12:00-1:00 pm MT to discuss how to support Criminal Justice Reform! The Last Prisoner Project (LPP) is a coalition of cannabis industry leaders, executives and artists dedicated to bringing restorative justice to the cannabis industry. LPP is dedicated to releasing cannabis prisoners and helping them rebuild their lives. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered criminal convictions and the consequences of those convictions. Through intervention, advocacy and awareness campaigns, the forces behind the Last Prisoner Project will work to redress the past and continuing harms of these unjust laws and policies and are dedicated to making sure that every last victimless cannabis prisoner walks free. Learning Objectives: o Current Initiatives & Awareness Campaigns o Partnership Opportunities for Companies in the Cannabis Space o Ways to get involved Mary Bailey Bio Mary Bailey serves as the Managing Director of Last Prisoner Project, a cannabis criminal justice reform non profit organization focused on releasing cannabis prisoners and helping them rebuild their lives. Before launching Last Prisoner Project, Mary was the CEO and founder of a Maui based production company specializing in creating events that inspire positive social change through education, music and community engagement. Mary’s passion for cannabis advocacy and community education inspired her to become the Executive Producer and founder of Maui Cannabis Conference. As a firm believer that everybody fortunate enough to benefit from the legalization of cannabis should feel a moral obligation to assist those who are still suffering due to the devastating effects of prohibition. She is dedicated to helping to right the wrongs of the criminalization of cannabis and to inspire a more socially conscious cannabis industry. Register to become a CMA member at https://thecannabismarketingassociation.com/membership/ Check out Last Prisoner Project's website at https://www.lastprisonerproject.org/

Join us in discussing how to build a healthy SEO for your Cannabis Brands on Tuesday, August 25 from 12:00 - 1:00 pm MT. While cannabis is largely restricted from many traditional and online means of advertising across the country, search engine optimization (SEO) is a viable means of increasing traffic to your website. There are various modes of improving your SEO to ensure your website is viewed by as many interested parties as possible. A strong search strategy along with authentic, useful content is the key to positioning your cannabis brand for digital success. In this webinar, we will: • Review and break down the definition of search engine optimization • Discuss how to encourage healthy SEO, as well as key technical components • Share how the symbiotic relationship between content and SEO can help you get higher search engine results Speaker Bios: Moeima Dukuly is a creative producer and media specialist with over 14 years experience in building various marketing campaigns in the fashion and entertainment industries via public relations, crisis management, content and social media strategy, influencer placement, search optimization and data analysis. She currently is the Director of Search Strategy of the East Coast-based cannabis-focused marketing firm CannaContent. Stella Morrison is an award-winning former journalist turned content professional with specialties in brand voice development, thought leadership development, content creation strategy, and the intersection of content and SEO. Her content-first approach places the writing quality front and center, positioning the strength of the message as the driving force behind any strategy. She currently operates CannaContent, an East Coast-based firm focused on emerging cannabis, CBD and hemp markets.

Join us for our monthly members-only Icebreaker! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. See you on Icebreaker! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.