Content Hub

Leveraging Content Writing to Maximize Your Marketing Content writing is taking center stage in many marketing campaigns, particularly in cannabis where consumer education is of utmost importance. How can you use content writing as a base for your campaigns? In this webinar, Stella will: Review written content's evolving purpose in marketing campaigns Discuss why and how written content impacts every part of a campaign Walk through examples of how to anchor a campaign in written content Stella Morrison is an award-winning former journalist turned content professional with specialties in brand voice development, thought leadership development, content creation strategy, and the intersection of content and SEO. Her content-first approach places the writing quality front and center, positioning the strength of the message as the driving force behind any strategy. She currently operates CannaContent, an East Coast-based firm focused on emerging cannabis, CBD and hemp markets.

Pivoting During the Pandemic: Protecting and Growing your Cannabis Brand Online In a time when staying connected to our communities is more important than ever, our in-person meet-ups and large-scale gatherings have been canceled for the foreseeable future. Many cannabis brands rely on experiential strategies to grow and have been left needing to uncover new ways to reach their community. Nate Zeke, CEO of cartera, a transaction protocol that allows businesses to make and accept non-cash payments safely and legally, will share critical insights on taking your events online, building digital communities, effectively integrating social media, avoiding Suspicious Activity Reports, and more. Nate Zeke is co-founder and CEO of cartera, a transaction protocol that allows businesses to make and accept non-cash payments safely and legally. cartera integrates with existing platforms to facilitate, monitor and validate financial transactions throughout their lifecycle. Nate is a recognized leader in the field of operational risk and state-regulated insurance markets. A serial entrepreneur, Nate has founded several companies and organizations with more than one successful exit. He is also co-founder and board member of the Tomorrow Foundation, a 501(c)(3) focused on creating a better tomorrow through environmental and recycling education. Nate holds a Bachelors in Communications from Northwestern University.

Connecting Business & Culture In The Cannabis Industry Overview: As the Director of Strategy at Headset, Jocelyn Sheltraw works across the supply chain and beyond, educating Retailers, Brands, Investors, and City and State Association Leaders on the trends Headset is seeing in adult-use cannabis sales, and how to utilize a data and technology driven mindset to make informed business decisions. Having spent her career working in ad tech, Jocelyn joined the cannabis industry 2 years ago, and will share her learnings from the first two years of recreational legalization in California. Jocelyn will share her data driven knowledge, as well as perspective being a long time cannabis enthusiast, and involved industry advocate. What Attendees Will Learn: A Brief History of Cannabis in American Society and Culture: From past to present, understanding cannabis' deep history will help you be an informed Marketer An Overview of Adult Use Sales Trends: Understand category, product, and consumer trends, and how the market responds to crisis' like VAPI and COVID-19 An Understanding of the Cannabis Supply Chain and Ecosystem An Overview of Resources Available Bio Jocelyn Sheltraw is the Director of Strategy at Headset, responsible for strategy and operations in California, as well as new market expansion into Oregon, Arizona and New Mexico. Prior to joining the cannabis industry, Jocelyn spent 10 years working in mobile advertising and technology developing advertising and monetization strategies for apps including: Flipboard, Spotify, SoundCloud, Pandora, Uber to name a few. Jocelyn is a vocal advocate and thought leader, involved in various cannabis associations and committees for; CCIA, NCIA, UCBA, CVCAN. She also works on various California Social Equity Program initiatives.

Join CMA for a happy hour sesh over Zoom! This informal networking session is to connect marketers in the cannabis industry with each other during these unique circumstances. Attendees will be able to introduce themselves and have private conversations in breakout rooms. BYOC and BYOB and see you on Zoom! This is a 21+ event.

Tactics, Tips & Tricks to Optimize Your Paid Media Mix for Cannabis & CBD Brands In 2020, nearly 60% of ad dollars in the U.S. will be spent on digital advertising—so why are nine out of ten cannabis marketers not leveraging the digital advertising options available to them? In this webinar, we’ll debunk the belief that digital ads for cannabis brands aren’t allowed and explain how to balance the unique challenges and benefits of paid search, social, and programmatic ads for cannabis and CBD. We’ll also share information on the wide variety of advertising channels and formats available outside of Facebook and Google, including display, mobile, video, connected TV, native, and digital audio. Our goal is to help you squeeze the most ROI out of your digital advertising budget, whatever its size. Learning objectives: Pinpoint what’s allowed in theory, accepted in practice, and prohibited by the primary digital advertising platforms Share pro tips on increasing your ad campaign’s chances of approval and likelihood of conversion on each platform Explain how to mitigate the risk of ad rejection on Facebook, Instagramand Google by leveraging programmatic ad technology Speaker Bios Phil Parrish, Co-Founder & Managing Director, PrograMetrix A sales and marketing leader, Phil has spent the past 10 years of his career working within the digital marketing industry on the ad tech and agency sides. Phil is the Co-founder and Managing Director of PrograMetrix, a programmatic advertising agency in Seattle. PrograMetrix now helps Cannabis, CBD, Hemp, and Ancillary brands execute the same advertising strategies and ad tech solutions that drive great results for its Fortune 500 clients like Aramark, Symantec, and Hilton. Chris Shreeve, Co-Founder, PrograMetrix A digital advertising and software sales veteran, Chris has experience ranging from online media to lead generation software services for agencies and advertisers across all major industries and verticals. Chris is the Co-founder of PrograMetrix, a programmatic advertising agency in Seattle specializing in the Cannabis and CBD markets. His family has been involved in the medical and recreational cannabis industries through their ownership of The Bakeree retail locations in the Pacific Northwest. Chris has a vested interest in bringing Fortune 500 ad tech solutions to the cannabis space and to help brands market their products & services online like their mainstream counterparts.