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Join CMA for a panel discussion of the cannabis marketing trends in 2019. Join the Cannabis Marketing Association on Thursday, November 21 at 6:00 PM for a night discussing cannabis and cannabis marketing trends in 2019 with our expert panel. Panelists are: Kiana Anvaripour, CMO, Sweet Flower Erin Fay, VP External Affairs, Growth Network Holdings Harrison Baum, Founder & CEO, Daily High Club Josh Priebe, Co-Founder, The Bevel Group Free tickets are available to CMA Registered Members, memberships must be purchased through our website here. Meetup members are not paying, registered CMA members. Speaker Bios: Kiana Anvaripour, CMO, Sweet Flower Kiana is a data-driven brand builder with expertise using creativity to engage customers, create demand and drive revenue. I have extensive knowledge of retail personalization, UI/UX, wholesale and direct-to-consumer channels, traditional and e-commerce business models, and luxury product marketing. With over 15 years of experience generating new business, I have an outgoing attitude, am fun loving, and have sales in my DNA. I'm classically trained as a designer and art director, always have a pulse on trends, and am proud of my track record of innovation. Erin Fay, VP External Affairs, Growth Network Holdings With leadership roles in law, cannabis, government, and technology, Erin Fay is a cross-sector team leader and social justice change agent. Erin spent ten years in federal and state courts investigating and prosecuting the most serious and violent crimes.  She also led multi-agency efforts that dismantled drug trafficking organizations to reduce crime in Camden, NJ, one of the most dangerous cities in the country. During that time, Erin recognized the devastating social impact of the criminal justice system’s unfair treatment of marijuana offenders and became committed to the cannabis industry’s exit from the shadows through legalization. Subsequently, Erin led a cannabis technology firm’s international team across all business functions as COO. She implemented strategies in the United States and India that allowed the company to expand into Canada prior to its legalization of marijuana. Erin is a member of the New York, New Jersey, and Pennsylvania state bars and holds J.D. and M.B.A. degrees with an international business concentration from Rutgers University in New Jersey. In her spare time, she enjoys snowboarding and traveling internationally.  She most recently visited Spain and England, exploring the international cannabis landscape. Harrison Baum, Founder & CEO, Daily High Club Formerly a TBS nationally ranked comedian, Harrison used his creative talents to start an iPhone repair business, which fully paid his college tuition. He then worked in analytics in Vistaprint's subscription division, but hungry for more, Harrison launched Daily High Club. He put the idea on Reddit for the Dollar Shave Club of smoking supplies, and it went viral. Several hundred subscribers joined immediately. After realizing the literal overnight success and growth potential, Harrison left his day job to embark on his journey with DHC. With only his initial investment of $700, it grew to millions in revenue and over 500k Instagram followers. DHC has since become one of the leaders in the online headshop industry, having shipped out over 400,000 bongs. Josh Priebe, Co-Founder, The Bevel Group Josh (“Preebz”) Priebe, a Southern California native and self-made entrepreneur, started his career 17 years ago in the action sports industry. With a knack for intuitive insights in marketing and branding he created two well respected and successful brands, Sk8mafia (skateboards) and JSLV (clothing), with both brands hosting top pro athletes in skate, snow, and surf.  Josh, being a cannabis advocate nearly his whole life, made the decision to enter the cannabis space in 2015 as the Marketing and Brand Director for THC Design. His transition into the cannabis space was seamless as skateboarding and apparel have always been so closely tied with cannabis culture. In 2018, Priebe was named in the top "100 Most Influential People in Cannabis" by High Times Magazine. Shortly after, in 2018, he co-founded a full-service creative cannabis agency, The Bevel Group. Soon after the agency launched Josh was diagnosed with cancer and went on to fight and beat the disease. Today, Josh is enthusiastic and has a renewed outlook on life and looks forward to continuing his work in cannabis while sharing his journey and the impact that cannabis had on his healing. He currently resides in Newport Beach, CA, where he enjoys his family, pups, and the waves, of course.

Commercialization and Compliance Essential Best Practices — from Concept to Consumer™© —  for Building and Sustaining a Successful Cannabis Cannabis Marketing Association's November 2019 Webinar Commercialization and Compliance Essential Best Practices — from Concept to Consumer™© —  for Building and Sustaining a Successful Cannabis Gain real-world insights and learn essential best marketing practices from a pharmaceutical industry veteran and former litigator who specializes in the commercialization and compliance of FDA-regulated products. Obtain guidance on practical and effective marketing strategies from a review of recent examples of pharmaceutical and CBD marketing debacles and successes. To stay up to date check out our website, thecannabismarketingassociation.com. Free tickets are available to CMA Registered Members, memberships must be purchased through our website here. Meetup members are not paying, registered CMA members. Speaker Bio Sheri L. Tarr, JD Founder and Principal Advisor, ’68 Partners Sheri Tarr is uniquely positioned at the intersection of life sciences, commercialization, and compliance. A veteran of the life sciences industry, she first held executive positions in sales and marketing with Fortune 500 pharmaceutical companies, followed by many years as a trial lawyer specializing in pharmaceutical and medical products liability, and matters involving deceptive marketing, defective manufacturing, and other regulatory violations. More inspired by innovation than litigation, Sheri founded ’68 Partners, an advisory firm that helps life sciences companies, including hemp and cannabis, build sustainable brands and businesses that commercialize life-enhancing technologies. Sheri has amassed nearly 30 years of real-world experience with all aspects of branding, marketing, and commercialization of products in a highly regulated environment. She has a deep understanding of the complex business and legal challenges faced by life sciences decision-makers, and has also witnessed first-hand the adverse consequences to companies and patients that result from a misalignment of these priorities. Using her deep industry know-how, Sheri works with clients to create practical commercialization and compliance strategies that balance business objectives with foreseeable risk. A University of Michigan alum and Chicago-Kent College of Law graduate, Sheri serves on the Boards of emerging life sciences companies, advises Haitian entrepreneurs about business strategy, and speaks frequently about maintaining a Culture of Compliance™ throughout the product life-cycle, and the 3Cs of Commercial Compliance™ in a regulated environment.

Join Cannabis Marketing Association for a panel discussion with industry experts discussing best practices in cannabis marketing and more. Best Practices in Seattle Cannabis Marketing for 2019 sponsored by Programetrix Join the Cannabis Marketing Association on Tuesday, November 5 from 6:00 - 8:30 PM for a night discussing cannabis marketing best practices with our panel of experts, who will provide insight into understanding the regulations and more. Legal cannabis is here. But with seemingly endless opportunities coming into focus for marketing professionals in our nascent industry, it can be hard to know where to spend your time, money and energy when bringing the next great cannabis product or service to market. With new legal frameworks and regulations, marketing and communications professionals often find themselves working harder than they need to, spending too much on simple execution, and often finding their campaigns don’t earn the proper reach for the investment. Topics to be addressed in our discussion include: Navigating Existing Marketing Regulations Authenticity and Inclusivity in Cannabis Advertising Improving Your Bottom Line Through Best Practices Cannabis companies continue to struggle for access to traditional marketing channels like digital advertising, social media, and mainstream publications. Not to mention, cannabis still faces a huge branding issue as the stigma still pervades. Join us for a deep, candid conversation with the top local minds in cannabis marketing, communications, and public relations. This panel discussion will be expertly moderated by Lisa Buffo, Founder & CEO, Cannabis Marketing Association. ***Reserve your Early Bird tickets in advance. Ticket pricing goes up Day-Of. CMA Members get in FREE*** Members of the press please email [email protected] for press access. Agenda There will be time for a moderated audience Question & Answer session at the end of our panel discussion. Attendees are encouraged to come prepared with their relevant cannabis marketing questions for our panelists. Light snacks and non-alcoholic refreshments will be provided. 6:00 pm - Doors Open 6:30 pm - Panel Discussion and Q&A 7:30 pm - Open Networking (Light refreshments and snacks provided) Free tickets are available to CMA Registered Members, memberships must be purchased through our website here. Meetup members are not paying, registered CMA members. Speaker Bios: Liz Connors, Director of Analytics, Headset Liz Connors is the Director of Analytics at Headset, Inc. A cannabis intelligence company that turns retail data into real-time cannabis market insights. Headset helps companies in cannabis succeed by promoting better decision making via market intelligence offerings and operational insights in a sleek, intuitive and easy-to-use package. Prior to working for Headset, Liz worked as a Data Scientist in CPG retail and financial services, as well as spent some time in Financial and Economic Consulting. After eight years working as a Data Scientist Liz started her own Data Science consulting business where she advised small businesses on how to use their data to make better product, marketing, and operational decisions. Along with her work at Headset, Liz currently works with researchers at the University of Pittsburgh and London Business School doing experimental research on heuristics and biases that impede business decision makers from optimally using data to drive decisions. Liz has a BS in Accounting and an MBA from Indiana University's Kelley School of Business. Lo Friesen, Founder & CEO, Heylo Lo Friesen is the founder, CEO and Chief Extractor of Heylo. Upon obtaining a degree in Environmental Chemistry from Northwestern University, Lo followed a passion for medicine to work in a renowned gastroenterology lab in Chicago, IL. The experience inspired her to explore cannabis as medicine and to enter the emerging industry. Lo joined Eden Labs, a leading CO2 extraction equipment manufacturer, to build a Research and Development department. Leading a team of 5 people she managed the development of Eden Labs' newest system, the FX2 Supercritical CO2 Extractor. After working with another cannabis processor, Lo launched Heylo in 2017 with a mission to provide a multitude of cannabis experiences through clean and great tasting cannabis oil products founded on education and transparency. Lo and the Heylo team are committed to education and facilitate community engagement by hosting educational events, a concert series, public tours, American Chemical Society meetings, CANN-STEM events, and Heylo Sessions events. Her personal mission is to provide cannabis users with as much information as possible and to enable active and engaged lifestyles with cannabis. Anna Shreeve, Managing Director, The Bakeree Anna currently owns and/or operates retail licenses in Washington and California. This includes two retail licenses in Seattle, WA, The Bakeree and she recently sold her interest in a Bend, OR retail license in order to focus more on licensing opportunities in California and across the US. She also has equity in patented CBD food and topical brands preparing to launch online and at retail nationally. Anna is on the Editorial Board of Cannabis Business Times (B to B Retail Magazine) and a founding member of Women in Weed. Prior to entering the Cannabis Industry in 2011, Anna held executive management positions both in general management and sales management of Television, Radio and Marketing Companies; including CBS, Belo Broadcasting, Cox Communications, and Etagz Inc. As early as her mid 20’s Anna has had various leadership roles in media while successfully building revenues and value for several high profile entities. Phil Parrish, Co-founder & Managing Director, PrograMetrix A sales and marketing leader, Phil has spent the past 10 years of his career working within the digital marketing industry on the ad tech and agency sides. Phil is the Co-founder and Managing Director of PrograMetrix, a programmatic advertising agency in Seattle. PrograMetrix now helps Cannabis, CBD, Hemp, and Ancillary brands execute the same advertising strategies and ad tech solutions that drive great results for its Fortune 500 clients like Aramark, Symantec, and Hilton. Phil is also an Advisor to Good Harvest Company (GHC) which is a data management technology platform that helps cannabis and non-endemic brands target known cannabis and CBD consumers by segmenting consumer shopping data. Phil leads the owned, earned, and paid media marketing strategies for GHC. Thank you to our sponsor, Programetrix! PrograMetrix is a digital ad agency in Seattle that helps CBD and Cannabis brands target known cannabis consumers on mainstream websites across programmatic Display, Mobile, Video, Connected TV, Digital Audio, Native, Paid Social and Paid Search channels. Their mission is to bring the same Fortune 500 level strategies, advertising technology, and campaign management services they offer to clients like Aramark, Symantec, and Hilton to the cannabis industry for companies that are serious about growing their brands and revenues. PrograMetrix has a vested interest in the cannabis industry as one of its Co-founders owns recreational retail locations in Seattle and San Francisco. The agency has also forged an exclusive partnership with Good Harvest Company to help their clients leverage known cannabis shopper data on ad campaigns to improve audience targeting and performance.

Join CMA and Denver's top cannabis marketing professionals for a night of mixing and mingling. About this Event Join the Cannabis Marketing Association on Thursday, October 24 at 6:00 pm at The Rackhouse for an evening of networking with the industry's leading professionals! This event will bring together Denver's top cannabis marketing professionals to celebrate the fall quarter. Come mix and mingle with the cannabis industry and learn more about what a Cannabis Marketing Association membership can provide for your business. We are partnering with The Rocky Mountain Wolf Project which aims to improve public understanding of gray wolf behavior, ecology, and options for re-establishing the species in Colorado. Let’s bring back the #MissingHowl! The Rackhouse is located in the River North (Rino) district at 2875 Blake St, Denver, CO 80205. Drinks and entrees are not included. Please join us for an evening of networking, connection, and fun after work! Learn more about CMA at www.thecannabismarketingassociation.com Sponsorship opportunities are available. Please email [email protected] for details.

Cannabis Marketing Association's October 2019 webinar is all about sustainable, child-resistant packaging for cannabis businesses. Sustainable Packaging Solutions For Any Size Cannabis Business Ready for 2020? There are so many options for green packaging are available right now – and they don't cost as much as you'd think! A surprising numbers of consumers willing to spend more on sustainably minded brands they feel align with their values. This webinar will go over what sustainable packaging options are available in addition to discussing consumer sentiments around sustainability. Speaker Bio Lilli Keinaenen has been designing beautiful things for over 15 years. In 2016, she went all-in with the burgeoning legal cannabis industry, working with advocacy, dispensaries and distro clients, as well as craft cannabis product brands — from edibles and beverages, to topicals and smokables. She's deeply passionate about sustainable and compliant cannabis packaging. Lilli is the founder of Changemaker Creative, a Northern California creative agency, and recently joined the cannabis beauty brand Green Bee Botanicals as Chief Creative Officer. www.changemakercreative.com & Instagram.com/changemakercreativeco Life before cannabis was with sustainable consumer products, environmental and social justice nonprofits, ad agency work in both Europe and the Bay Area. Lilli is a classically trained designer with a Bachelor of Arts from her native country of Finland. She is also a self-professed reader of books, eater of tacos, font nerd and perfectionist. Free tickets are available to CMA Registered Members and memberships must be purchased through our website here. Meetup members are not paying, registered CMA members by default. Video recordings are available to CMA Members only through the Online Member Portal.