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What do you do when you need marketing but have limited resources? How do you produce engaging content for Instagram on a $0 budget? What do you do when you need marketing but have limited resources? How do you produce engaging content for instagram on a $0 budget? And, how do we know if these methods are actually working? These are all common questions that may come up if you are in need of marketing, but don’t have a marketer on staff. In this 101 talk, we'll discuss some creative solutions that are useful in everyday marketing, but especially when budget and resources are tight. Key Learning Objectives How to best utilize what you’ve got How to plan so you’re considering your future self How to gather your arsenal Speaker Bio Jess Cosca is a marketing strategist and event producer with a passion for branding and creative problem solving. After 7 years of producing and promoting concerts and VIP packages in the music industry, Jess found her way to cannabis. She’s held roles at Meadow, Auntie Dolores + Treatibles, Kin Slips, and now Filigreen Distribution. She serves as the Director of Marketing and Head of Compassion at Filigreen Distribution, a technology-driven distributor focused on logistics. She is also a member of the Marketing Advisory Board for Sweetleaf Collective, a donation based charity organization focused on providing free medical cannabis to HIV+, terminally ill, and unhoused patients throughout the Bay Area. Jess’ cannabis projects have been featured in Rolling Stone, Forbes, Leafly, San Francisco Chronicle, Bon Appetit, High Times, Herb, mg Magazine, and Philly Voice. In her spare time, Jess loves to paint, rollerblade, sing, and hike with her pupperino Scout. About Cannabis Marketing Association CMA is a membership-based trade group which provides marketers with a community of fellow marketers and the educational resources needed to propel their cannabis communications careers forward. Learn more about CMA membership here.

Join CMA and Surfside to discuss how to better understand your customers to drive sales. Understanding Your Customers to Drive Sales Webinar Tuesday, July 21 12:00 - 1:00 pm MT "We do not know our customer" is a common theme when talking to cannabis brands and retailers. With changes in technology and the way consumers are purchasing and interacting with your business, it is time to solve this problem. Join us to learn first hand how to set up a data strategy that allows you to fully understand your customers to drive better marketing and business decisions that ultimately will help increase customer acquisition and sales. Additionally, this webinar will explore how a surge in cannabis eCommerce is driving a big opportunity for brands and retailers to own the customer relationships and how to properly collect and activate this new customer touchpoint. Key Learning Objectives: • Data strategies to truly understand your current customers (demographics, purchases, visitation and behaviors) and how they interact with your company • How to own the customer shopping experience through software and technology • How to activate customer data and personalize outreach through digital media channels like desktop, mobile, tablet and connected TV's • Best practices on measuring sales results, Return on Ad Spend (ROAS) and other critical Key Performance Indicators (KPIs) to justify your marketing spends Our expert panel will provide real world examples of how to directly solve for the gap in customer knowledge and share best practices on how to increase sales with a data driven approach: • Surfside - Jon Lowen • Jane Technologies - Socrates Rosenfeld • Chil - Ana Hory Speaker Bios: Jon Lowen, Co-Founder, Surfside Jon Lowen is Co-Founder of Surfside, the leading provider of marketing and data solutions for the cannabis industry. He is a proven leader in the advertising technology industry, implementing strategies that deliver results across business operations and product development. Most recently Jon was Chief Strategy Officer at SITO Mobile, where he was at the helm of growth strategy acquisitions and business development as he helped increase revenue 40x over his tenure to a market cap of over $250M. Prior to CSO, Jon was COO and led operations and product at multiple companies including: SITO, DoubleVision and Carbon Media Group (formerly Outdoor Hub). Socrates Rosenfeld, CEO, Jane Technologies After graduating from the United States Military Academy in 2004 and completing his service as an Apache helicopter pilot in 2011, Socrates set his sights on pursuing a graduate degree at MIT's Sloan School of Management as a Tillman Scholar. There he was able to open his mind to the entrepreneurial spirit and discover new ways to serve his country, community, and fellow veterans. During his time in Boston reconnecting with loved ones, taking full advantage of the creative and diverse MIT community, and focusing on his own personal growth and health, Socrates discovered the medicinal benefits of cannabis. After completing his MBA program in 2014 and joining McKinsey & Company in Silicon Valley, it was not long before he created iheartjane.com, the cannabis industry's largest online marketplace, with his brother and fellow MIT grad Abraham. Currently, the company partners with over 1600 dispensaries in 31 states. Socrates has a new mission to bring legitimacy and safe access to cannabis and serve as an advocate for veterans' right to choose a holistic approach to physical and emotional healing. Ana Hory, CEO, Chil Ana Hory, M.B.A. is a business leader at consumer facing Fortune 500 and Startups, currently the C.E.O. of Chil, a startup in the Cannabis industry looking to bring innovation and high-quality products to market. She has over 20 years of product, brand and business building experience, with a M.B.A. from Anderson School at UCLA, a certificate in Digital Marketing from the Wharton School of Business, and a B.A. in Business from Escola de Administração de Empresas da Fundação Getúlio Vargas, Sao Paulo, Brazil. Prior to Chil, she led a business unit at Belkin International, responsible for creating award winning tablet keyboards, particularly the Ultimate Pro Keyboard, which was chosen one of ‘The Best Products of 2015 – PC Magazine’, by understanding consumer behavior and by inspiring the team to deliver a seamless experience, no matter what. She’s conducted 2 studies with 1,800 adults across the five largest legal cannabis states in the U.S., where she’s learned that 73% of adults are open to using cannabis. Ana is consistently educating new consumers interested in cannabis on her Instagram channel @theanahory, where she shares her own experience as well as what she’s learned from her studies on how cannabis has helped so many people.

Join us for our monthly members-only Icebreaker! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. See you on Icebreaker! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.

How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying Did you know.... Cannabis, as a category, is projected to reach $30 billion in revenue by 2025 (Source: Forbes.com, September 2019) Advertising spending on cannabis in North America is projected to grow from $661M in 2018 to $3.89B ten years later (Source: Statista) With the closure of storefront businesses, the U.S. cannabis industry has seen an average increase of 43% in online orders, across multiple recreational and medical states (Source; Benzinga) For cannabis marketers, limitations imposed with walled gardens should not be a major hurdle—navigating the landscape is challenging enough. A sound alternative to accelerate cannabis advertising is programmatic media buying. Join this live webinar from StackAdapt to learn why programmatic media buying is an ideal fit for this complex ad category, where many federal, provincial and state-by-state regulations, creative restrictions and consumer privacy impact decision making. We will cover: How programmatic can identify the right audience and reach them in the right place Making the most of your brand assets to develop creatives that stand out Why the ability to pivot quickly and seamlessly in an ever-changing landscape of laws and regulations is key Speaker Bios Vik Kandeth Sales Director A veteran member of the Revenue team, Vik oversees one of the core teams of Account Executives who focus on helping existing clients and new prospects get the most out of their investment from StackAdapt—not to mention run high performing campaigns. Meredith Hentschel Solutions Manager As a member of the StackAdapt Solutions team, Meredith drives scalable product adoption and business growth across the broader portfolio of client accounts. Meredith acts as a cohesive layer between sales and technical teams to empower clients with unique advertising solutions. About StackAdapt StackAdapt is a self-serve programmatic advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.

Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis This webinar will discuss the importance of targeted messaging during times of crisis and discuss lessons learned/learning from the COVID-19 global pandemic, paving a road map forward for the next predicted wave of business interruptions. What brands do now will determine how customers support them in the future. Clients experiencing COVID-19 interruptions and pivots, and NisonCo PR team members will talk about examples of good and bad PR/marketing moves; companies communicating with their clients during times of crisis and how the messaging makes a difference in public perception. Daily High Club will discuss the shift toward in-home cannabis product experiences, Brightfield Group will explore current market trends and consumer behavior during stay at home orders. The conversation will serve as a map forward on how to reach consumers in their homes and discuss how to make the most of limited marketing touchpoints. Learning Objectives What to do and not to do when communicating with customers/the public during unprecedented global events like COVID-19 How to craft effective messaging with the current climate in mind How brands and companies can move forward to prepare them for the next potential wave of business interruptions What to consider when shifting your digital strategy How consumer behavior has changed in response to COVID-19 How brands are responding in terms of new product launches Speaker Bios Beth Adan: Beth is the Director of Marketing for NisonCo PR. She has been in PR, marketing, and branding since 2011 and is a native of Washington State, which legalized adult recreational cannabis in 2012. She joined NisonCo in 2017 and has a long-term track record of proven PR wins, having secured high-level media coverage at both mainstream and cannabis-related outlets for her clients. Her passions in the green market are consumer culture, environmental sustainability, and social responsibility. Megan Cunningham: Megan has nearly a decade of experience in PR and marketing, with a focus on managing cannabis and consumer housewares brands. She holds a B.S. in Communication from Endicott College and belonged to the internationally recognized communication honor society, Lambda Pi Eta. Megan is passionate about destigmatizing cannabis and highlighting the importance of equity in the industry, as well as how the plant’s massive benefits can be part of modern life. She specializes in identifying and building significant relationships and is skilled in providing innovative, strategic solutions in a swift manner. Megan strives to bring a fresh perspective and energy to client accounts and her day-to-day responsibilities. Liz Whiting: Liz Whiting, also known as Bizzy, leads Daily High Club’s marketing and creative team. She is a skilled modern-day marketer who's talents range from influencer and digital marketing to creative direction and content strategy. Having worn many hats through her career track, she has developed a unique skill set. Her mission is to continue to drive Daily High Club’s story and brand values of community and education. Liz secured Daily High Club’s blue check on Instagram, led successful partnerships with community legends like B-Real and Tommy Chong and has developed an interactive, audience-focused strategy that has contributed to Daily High Club’s overall success. In addition to her worklife, she is a women’s health advocate who loves painting and writing. You can find her writing featured in SELF Magazine and has mentions in Benzinga, Yahoo! Finance and more! Andy Seeger: Andy’s background includes extensive work in econometric modeling, quantitative analysis and consumer insights principles. Following years of consumer and market analytics and insights for two of the largest global beverage-alcohol companies, Andy has shifted his focus to cannabis and the cannabis consumer. He works closely with Brightfield's analyst, data science, and business development teams in order to comprehensively analyze cannabis markets across the world.