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Episode 12: From Life Without Parole to Establishing a Mission-Specific Brand

Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Corvain Cooper, Chief Brand Ambassador at 40 Tons, to talk about his story and the best ways to elevate a mission-specific brand. Corvain was recently granted clemency from a life sentence without parole for a non-violent cannabis offense.
Session Spotlight: I Was Told There’d Be No Math — Evaluating Brand Loyalty Measures

Session Spotlight: I Was Told There’d Be No Math — Evaluating Brand Loyalty Measures

Cannabis Marketing Summit Session Spotlight I Was Told There'd Be No Math — Evaluating Brand Loyalty ...
Member Spotlight: Kelly Grogan

Member Spotlight: Kelly Grogan

CMA Member Spotlight: Kelly Grogan, Partner, Grass.co Kelly Grogan at Grass.co explains his role as partner ...
Member Spotlight: Joan Samuels

Member Spotlight: Joan Samuels

CMA Member Spotlight: Joan Samuels, Business Developer and Account Manager, HempStaff Joan Samuels, Business ...
Session Spotlight: Acquisition Workshop: Evaluating a Cannabis Brand

Session Spotlight: Acquisition Workshop: Evaluating a Cannabis Brand

Cannabis Marketing Summit Session SpotlightAcquisition Workshop: Evaluating a Cannabis Brand featuring Claire ...