Episode 9: Building a PR Toolbox to Support Company Goals
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Durée Ross, Founder and CEO of Durée & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing.
Episode 8: Establishing Core Values for Cannabis Brands
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Mary Pryor, Chief Marketing Officer of Tonic CBD and Co-Founder of Cannaclusive, to discuss the importance of establishing core values within cannabis brands.