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Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean?
10 Lessons From 10 Years in Cannabis Media Relations

10 Lessons From 10 Years in Cannabis Media Relations

By Evan Nison, Founder & President, NisonCo To be effective in any industry, especially those where ...
3 Considerations When Crafting a Cannabis Company Brand Style Guide

3 Considerations When Crafting a Cannabis Company Brand Style Guide

By Johanna Bloomquist, Staff Writer, NisonCo When interacting with a brand for the first time, consumers ...
3 Ways Local Cannabis SEO Can Improve Search Ranking

3 Ways Local Cannabis SEO Can Improve Search Ranking

By NisonCo PR Staff If you’re a local cannabusiness that has put time into increasing your web presence, you ...
Party Like a Marketer Podcast: Episode 4 with Evan Nison – Using PR to Impact Cannabis Advocacy

Party Like a Marketer Podcast: Episode 4 with Evan Nison – Using PR to Impact Cannabis Advocacy

Using Public Relations to Impact Cannabis Advocacy Party Like a Marketer Podcast: Episode 4 with Evan Nison By: ...

Crisis Communications During COVID-19

Crisis Communications During COVID-19 A CMA Webinar Brief By: Victoria Gonzalez Last March, CMA hosted a ...

Corvain Cooper: Clemency After A Life Sentence

By: Victoria Gonzalez  Freed From a Life Sentence for a Non-Violent Cannabis Offense On January 20, 2021 – ...
The Importance of Targeted Cannabis Messaging During Times of Crisis

The Importance of Targeted Cannabis Messaging During Times of Crisis

The Importance of Targeted Messaging During Times of Crisis: A CMA Webinar Brief By Vyla Carter In May of ...

Telling Cannabis Stories

Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an ...
The Importance of Community Building in Dispensary Marketing

The Importance of Community Building in Dispensary Marketing

by Becky Melamed Hope Wiseman, the Founder, and CEO of Mary and Main, a medical dispensary in Maryland, ...